Rocking The ShipRocking The Ship
The Book

The Book

There has never been a better time to take control and innovate your way into the future. Rocking the Ship is a step-by-step handbook that enables you to create and implement ground breaking innovations.

With this book you will…

  • Understand why your company struggles to create business innovations
  • Learn how to develop disruptive business models systematically
  • Attain intellectual leadership by virtually and playfully attacking your own industry
  • Create momentum by also turning colleagues and clients into business model mavericks
  • Find ways for implementing new business models in conjunction with your current business

Rocking the Ship empowers all managers, regardless of rank, function, or industry, to be bolder and faster than current or would-be competitors. The system is easy to learn and apply. Thereby it presents a compelling alternative to running lengthy and expensive consulting assignments.

In the end, you’re only one business model away…

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Peeling back the cover…

Mat and Uli, the authors, knew that there had to be a better way to…

  • Harness the incredible talent they saw within so many organisations
  • Learn from the ‘little’ start-ups who seem able to disrupt entire industries
  • Prevail in a world that’s ‘in session’

A ‘must read’ for any manager, business owner or entrepreneur who needs to analyse competitors and disrupt operating markets for their business’s growth and survival.
Stephen Pascall, Director Management.Commercial.Engineering Pty Ltd


So they set out to harness the power of the talented yet suppressed managers they saw within so many organisations. Additionally, they observed there was much to learn from so many of the startups that quickly dominate entire industries. And their repeated observation that so many established businesses struggle to come up with groundbreaking new business models was the catalyst for their creating this solution; by turning managers into Business Model Mavericks.

Together they reveal not only how to become a Business Model Maverick but also how to create momentum so compelling that it acts as a call to action for even the toughest of internal blockers or bureaucrats.

Their book teaches you a system that takes you ‘back to basics’ and provides powerful, proven tools for creating intelligent and insightful business models.

Best of all, it’s not rocket science…

Everyone’s worst nightmare is waking up to find someone doing what you do, except better. This book helps you critically look at your own business and try to beat your ‘nightmare competitor’ before they appear in reality.
Daniel V. Rusteen, Director Optimize Your Airbnb

Through plain English and following a step-by-step system, you’ll discover…

  • Why established businesses struggle to come up with groundbreaking new business models
  • How to step away from conventional approaches to strategy that result in incremental change, keeping you trapped within a state of industry convergence
  • How to virtually and playfully attack your own business and create bold new business models using the straightforward ‘4 Step’ Nightmare Competitor Creator
  • How to leverage this powerful new skill set and steer your company, if not your industry, on a new and exciting trajectory

Rocking the Ship is a system designed to be learned, adopted and implemented quickly without the need for extensive, expensive external support.

Buy the book now and I’m offering FREE SHIPPING, on all orders! It doesn’t matter where in the world you live, order here now and shipping is on me.

In addition, when you buy the book I’ll email you a copy of Chapter One immediately!  Plus I’ll email you a copy of the Rocking The Ship Workbook so that you can dive right in! 

No matter whether you’re working with consumers, other businesses or government, there are plenty of real-life examples you can relate to your industry.

You would think by now all the business books that needed to be written have been written! However what Mat and Uli have done is bring additional nuances and perspectives that will really help businesses in the new economy.

Whether you are a true startup, or perhaps in the process of re-invention, the authors have created a useful model to help business leaders, consultants and students, get the edge – so this should be on your reading list.
Dr. Ross Mc.Kenzie, Director, The Startup Business

Testimonials

quotes
Martin Lukac, Operations Manager, High Pressure Plus Australia This made us challenge every aspect of our business model and focus on customers needs with a new level of intensity. To be honest, it made us realise how vulnerable we were. I encourage everyone except my competitors to dive into this! - Martin Lukac, Operations Manager, High Pressure Plus Australia
Kurt Clifton FCPA. Partner, Clifton Accountants Having adopted the 'Rocking the Ship' system to advance our strategic thinking I have found it refreshingly challenging and extremely valuable. I would recommend the Business Model Mavericks Masterclass to any forward thinking business owner. - Kurt Clifton FCPA. Partner, Clifton Accountants
Steve Thakur. Guild Trustee Services (Superannuation) This is powerful stuff! It explains the 'how to do it' which is what you need to know. - This was like an awakening for me, it’s changed the way I look at business. - Steve Thakur. Guild Trustee Services (Superannuation)
STEPHEN PASCALL, DIRECTOR MANAGEMENT.COMMERCIAL.ENGINEERING PTY LTD Rocking the Ship is a 'must read' for any manager, business owner or entrepreneur who needs to analyse competitors and disrupt operating markets for their business’s growth and survival. - STEPHEN PASCALL, DIRECTOR MANAGEMENT.COMMERCIAL.ENGINEERING PTY LTD