In pursuit of harnessing
human potential

To lead, or not, is a choice we each make…

Mat believes that being healthy, happy and connected to humans are natural antidotes to the challenges of the modern world. Mental wellbeing and physical fitness have a crucial role to play in the health of our societies and every person on the planet has the power to lead by example. 

After more than two decades in senior management positions Mat is also a seasoned endurance athlete and now advocates for everyday athletes around the world. He shows how, together, we can transcend the world of sport and business, helping understand what leads people, and groups of people to perform to the peak of their potential.

Mat is the co-founder of The Bay Games, a company that creates collaboration, community and connection through friendly competition. Using functional training this global platform empowers everyday athletes from over 48 countries to connect, move and lead by example at home, work or play.

To increase the impact of this movement, Mat is joined by Olympians, World Champions and subject matter experts to engage and educate about the importance of leadership and lifestyle.

To help share this message, Lead By Example is a modern and best-selling playbook for becoming stronger – mentally and physically – and increasing your contribution. It provides the building blocks for healthier, more progressive businesses and societies.


Lead By Example

Written (and narrated) by Mat Lock

What people are saying…
A powerful combination of scientific principles, practical applications, and compelling storytelling. A must read for anyone striving to fulfil their potential.
Ross Hastings
Positive Psychology and Coaching Psychology Expert
About Mat
Advocate for Everyday Athletes Around The World

Mat Lock is a best-selling author on a mission to harness the vast human potential that exists in the world. Where his first Amazon best-selling book, Rocking The Ship, focusses on innovating business models, Lead By Example zeros in on the people within the businesses. This is where the greatest potential lies and Mat shows how each of us has the power to be brave, have fun and lead by example.

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